Most people who add to cart don’t check out — they get distracted, compare prices, or simply forget. An abandoned cart email is a friendly nudge that recovers a meaningful share of that lost revenue, automatically. It’s one of the highest-return emails an online store can send.
Slide in your own numbers to see the revenue a simple cart-recovery sequence could bring back — every month, on autopilot.
A well-built 3-email sequence commonly recovers 5–15% of abandoned carts.
Recovered revenue / month
Timing matters as much as wording. Each email has a job — together they recover sales the first one misses.
Simple and helpful: “You left something behind.” Show the item, a clear button back to the cart, and nothing else. Most recoveries come from this one email alone.
Handle hesitation: reviews, free returns, shipping info, or answers to common worries. Remind them what they liked about it in the first place.
A gentle push — low stock, the cart expiring, or a small incentive if your margins allow. Keep urgency honest; never invent a fake deadline.
The recovery emails that work all share the same habits — and avoid the same traps.
BrandBits lets you build this sequence as an automation that triggers when a checkout isn’t finished, waits the right amount of time between emails, and stops as soon as the order completes — recovering sales while you sleep.