Most people who add to cart don’t check out — they get distracted, compare prices, or simply forget. An abandoned cart email is a friendly nudge that recovers a meaningful share of that lost revenue, automatically. It’s one of the highest-return emails an online store can send.
Email 1 — the reminder (about 1 hour later). Simple and helpful: “You left something behind.” Show the item, a clear button back to the cart, and nothing else. Most recoveries come from this one.
Email 2 — the reassurance (about 24 hours later). Handle hesitation: reviews, free returns, shipping info, or answers to common worries. Remind them what they liked about it.
Email 3 — the nudge (about 48 hours later). A gentle push — low stock, the cart expiring, or a small incentive if your margins allow. Keep urgency honest.
BrandBits lets you build this sequence as an automation that triggers when a checkout isn’t finished, waits the right amount of time between emails, and stops as soon as the order completes — recovering sales while you sleep.