“When should I send?” is one of the most-asked email questions. The honest answer: benchmarks give you a starting point, but the best time is whenever your audience opens. Here’s the data — and how to find your own number.
Those numbers are averages across millions of emails to audiences nothing like yours. A restaurant’s diners, a SaaS’s users and a church’s congregation all check email at different times. Use the benchmark for your first few sends, then let your own data take over.
Send at a consistent time for a few weeks and note your open rates. Then try a different day or time and compare. Within a month your own open data will tell you more than any benchmark. The key habit: schedule your sends so they go out at the chosen time, not whenever you happen to hit send.
BrandBits lets you schedule every campaign for the exact day and time you choose, then shows the open rate for each send — so you can compare times and settle on the schedule your audience actually responds to.