A drip campaign is a series of emails sent automatically on a schedule or in response to what someone does. Set it up once and it works every new contact — welcoming them, walking them to a purchase, or winning them back — without you sending a thing. It’s the closest email gets to passive income.
1. The welcome drip (3–5 emails). Email 1: welcome + deliver what they signed up for. Email 2: your best content or story. Email 3: a soft invitation to buy, book or reply. Sends over the first week.
2. The onboarding drip. For SaaS and apps: each email walks the user to one key action until they reach the “aha” moment. Triggered by sign-up, paced over the trial.
3. The nurture drip. For slow-burn leads (coaching, real estate, B2B): a long, gentle sequence that shares value every week or two until they’re ready.
4. The abandoned-cart drip. Email 1 (1 hour): “You left something.” Email 2 (24 hours): reminder + reviews. Email 3 (48 hours): a nudge or small incentive.
5. The re-engagement drip. For quiet subscribers: “We miss you” → one reason to return → “last chance”. Cleans your list and revives dormant contacts.
1. Pick the goal. One outcome per drip — activate, sell, or re-engage.
2. Map the emails. Write each one to do a single job, ending in one clear next step.
3. Set the timing and trigger. Decide what starts the drip (a sign-up, a purchase, inactivity) and how far apart emails send.
4. Turn it on and watch. Let it run, then check opens and clicks to tune the weak emails.
BrandBits lets you build any of these drips as an automated sequence: choose the trigger, set the wait between emails, and let it run for every new contact. Start a free account and you can load a drip swipe file as your starting point and have your first sequence live the same day.