Email automation means the right email sends itself when something happens — someone joins your list, abandons a cart, or goes quiet. You build it once; it runs forever. It’s how a small team sends perfectly-timed, personal-feeling email at scale.
Every automation has three parts: a trigger (what starts it — a sign-up, a purchase, a date, inactivity), one or more emails, and the timing between them (immediately, after a wait, or on a schedule). String those together and you have a sequence that responds to each contact individually.
1. Welcome sequence. Triggered on sign-up. Introduces you and walks new contacts to a first action. The single best automation to build first.
2. Lead-magnet delivery. Sends the freebie instantly, then nurtures toward an offer over a few days.
3. Abandoned-cart recovery. Triggered when a checkout isn’t finished. Recovers sales you’d otherwise lose.
4. Post-purchase / onboarding. Helps customers get value, reduces refunds, and sets up the next sale.
5. Re-engagement. Triggered by inactivity. Wins back quiet subscribers and keeps your list healthy.
Start with one automation (the welcome), keep each email focused on a single action, and check the numbers after a few weeks. Fix the email with the weakest open or click rate, then add the next automation. Small, compounding wins beat a giant flow you never finish.
BrandBits builds these automations from your own contacts: pick a trigger, add your emails, set the waits, and switch it on. It runs for every contact automatically, and you can watch opens and clicks to keep improving it.