An email campaign is just a focused message sent to the right people to drive one action. The difference between a campaign that converts and one that flops is rarely the design — it’s the planning. Here are the six steps, in order.
The difference between a campaign that converts and one that flops is rarely the design — it’s the planning. Work these in order.
Sales, bookings, sign-ups or replies — pick one. The whole campaign points at it, and you’ll know exactly whether it worked.
Your whole list, or a segment most likely to care. Relevant beats broad — a smaller, fitting audience converts better.
One clear benefit, one reason to act now, one call to action. Cut everything that competes with it.
A subject line worth opening, a skimmable single-column layout, and a button above the fold. Lean on strong copy.
Send when your audience is active (see best time to send), then queue it — don’t rely on being at your desk.
Resend to non-openers with a fresh subject line, and send a “last chance” before the offer ends. The follow-up often beats the original.
BrandBits takes you from plan to send: build the email, choose your list or segment, schedule it for the right time, and follow up with non-openers — then see exactly how it performed.