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Email Marketing Examples (Campaigns That Work)

Real email marketing and campaign examples across the customer journey — with the takeaway behind each one and how to run your own.
  • Email campaign examples for each stage of the journey
  • The single takeaway behind each one
  • How the best campaigns chain together
  • How to run the same campaigns from your list
A collection of email marketing campaign examples

The best way to understand email marketing is to see it across a customer’s journey — from the first hello to the win-back months later. Each campaign below does one job, and together they keep a contact engaged from sign-up to repeat customer.

Across the journey

6 campaigns and why they work

Each does one job; together they keep a contact engaged from the first hello to a repeat purchase. Here’s the takeaway behind each.

Welcome campaign
“You’re in — here’s what’s next”

Why it works

  • Sent automatically on sign-up, when interest is highest
  • Thank-you, what to expect, one clear next step
  • Takeaway: never waste your warmest moment
Newsletter
“This week: the one big thing”

Why it works

  • A regular, value-first email that keeps you top of mind
  • Consistency over polish — show up on a rhythm
  • Takeaway: trust built now makes selling easy later
Promotional campaign
“20% off ends Friday”

Why it works

  • One clear offer, a real deadline, one bold button
  • Every distraction removed from the email
  • Takeaway: one link, one decision
Abandoned-cart campaign
“You left something behind”

Why it works

  • A timely reminder to shoppers who didn’t check out
  • Often a nudge, then a last-chance with urgency
  • Takeaway: near-misses are the cheapest revenue
Re-engagement campaign
“Did we lose you?”

Why it works

  • “We miss you” plus one reason to return
  • Sent on inactivity to keep the list healthy
  • Takeaway: reviving a subscriber beats finding a new one
Post-purchase campaign
“Get the most from your order”

Why it works

  • Thank-you, how-to, and a gentle next offer
  • Lands while satisfaction is at its peak
  • Takeaway: the best time to sell again is just after a happy buy
Multiple email campaigns chained across the customer journey
Email Marketing

Run every one of these from one place

BrandBits lets you send each of these campaigns — one-off sends like newsletters and promos, and automated ones like welcome and abandoned-cart — all from the leads you already collect, with full open and click tracking.

  • Send newsletters and promotions to your whole list.
  • Automate welcome, cart and re-engagement campaigns.
  • Segment so each campaign reaches the right people.
  • Track results and improve every send.
Plan your campaign

Email marketing examples FAQs

What are the main types of email marketing campaign?
The core five are welcome, newsletter, promotional, abandoned-cart and re-engagement — plus post-purchase. Each does one job, and together they cover a contact’s whole journey from sign-up to repeat customer.
Which email campaign should I send first?
A welcome campaign. It’s automatic, lands when interest is highest, and earns the best engagement — the foundation everything else builds on.
How do these campaigns work together?
They chain across the journey: welcome → newsletter keeps you top of mind → promos and cart-recovery drive sales → post-purchase and re-engagement keep customers coming back.
Can I automate these or are they one-off sends?
Both. Newsletters and promos are usually one-off broadcasts; welcome, cart-recovery and re-engagement run as automations. BrandBits does both from one list.
Is it free to try BrandBits?
Yes — build any of these from a proven example and send for free, no credit card required.

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