The welcome email is the most-opened email you will ever send — new subscribers are at peak interest the moment they join. Get it right and you set the tone (and the open rate) for everything after it. Get it wrong, or skip it, and you waste your warmest audience.
Here is what to include, three templates you can copy, and how to make it send itself.
Whichever template you pick, make sure it hits these four.
Confirm they’re in and that joining was a good call.
Remind them what they signed up for and how often you’ll write.
Not five. Read this, follow here, or grab that — pick one.
Read like a person, not a system message.
Pick a style, fill in your details on the left, and watch your welcome email write itself. Copy it when you’re happy — {{First name}} stays as a merge tag for your tool.
Your email
A welcome email only works if it goes out instantly — nobody wants a hello three days late. With BrandBits, set up your welcome once and it triggers the moment a new contact joins, whether they came from a form, a lead magnet or a booking. Then add a second and third email to build a full welcome sequence.