The welcome email is the most-opened email you will ever send — new subscribers are at peak interest the moment they join. Get it right and you set the tone (and the open rate) for everything after it. Get it wrong, or skip it, and you waste your warmest audience.
Here is what to include, three templates you can copy, and how to make it send itself.
Hi [First name],
Welcome — and thank you for joining [Brand]. You’re on the list, which means you’ll be first to hear about [what they’ll get]. To start, here’s [one useful thing]: [link]. Reply any time — I read every email. Speak soon, [Your name].
Hi [First name],
Here’s the [guide/template/discount] you asked for: [button]. While you have it open, here’s the one thing most people miss: [tip]. Over the next few days I’ll send a couple more emails to help you [outcome]. Enjoy — [Your name].
Hi [First name],
A few years ago I [short origin story]. That’s why I started [Brand] — to help people like you [outcome]. Each week I’ll share [what to expect]. If that sounds good, do this one thing now: [next step]. Glad you’re here, [Your name].
A welcome email only works if it goes out instantly — nobody wants a hello three days late. With BrandBits, set up your welcome once and it triggers the moment a new contact joins, whether they came from a form, a lead magnet or a booking. Then add a second and third email to build a full welcome sequence.