BrandBits Logo

Exit-Intent Popup: Catch Visitors Before They Go

Around nine in ten visitors leave without doing anything at all. An exit-intent popup makes one last offer at the exact moment someone is heading for the door, when interrupting them costs you nothing.
  • Triggers when the cursor moves to leave the page
  • The one moment where an interruption is free
  • Offer a discount, a download or a reason to stay
Start for Free
Live on your site in minutes · No credit card required
Exit-Intent Popup: Catch Visitors Before They Go

Why Exit Intent Is the Fairest Popup

Every argument against popups is really an argument about timing. A popup that opens while somebody is reading takes something away from them. An exit-intent popup takes nothing, because it appears only once the visitor has already decided to leave. The cursor accelerating towards the tab bar or the browser controls is a reliable signal that the session is over, and at that instant the arithmetic changes completely: this visitor was about to be worth nothing to you, so a last offer can only improve the outcome. That is why exit intent remains the most defensible use of the format, and why it usually converts far better than the same popup shown on arrival. What you offer matters as much as the timing. A generic newsletter invitation rarely stops anyone. A discount code, a genuinely useful download, an answer to the question that brought them, or simply a way to be reminded later can turn a meaningful share of departing visitors into contacts you can follow up.

  • Popups, floating bars and slide-ins from one builder
  • Trigger on exit intent, scroll depth, a delay or page load
  • Every submission lands in Lead Management automatically
  • Impressions, conversions and dismissals all measured
Exit-Intent Popup in use on a website

How It Works

One builder, one snippet, and nothing to install or maintain afterwards.

1

Build your campaign

Choose a popup, a floating bar or a slide-in, write the message, pick the fields you want and match the colours and fonts to your site.

2

Choose when it appears

Show it on exit intent, after a delay, at a scroll depth or on page load. Limit it to certain pages, devices or first-time visitors.

3

Paste one snippet

Add the embed to your site once and every campaign you create afterwards appears through the same snippet. Leads flow straight into your inbox.

Why It Works

Most of the people on your website today will leave without a trace. A well timed message is the cheapest way to keep some of them.

The visitor was leaving anyway

You interrupt nothing, because the decision to go has already been made.

The strongest conversion moment

Exit intent consistently outperforms the same offer shown on arrival, because it never competes with the visit itself.

A reason to reconsider

A discount, a guide or a saved cart gives someone a concrete reason to change their mind.

Reputation intact

Nobody complains about a popup they only saw on the way out.

Ways to use exit-intent popup

What You Can Do

Every exit is a free attempt at a conversion you had already lost.

  • Offer a discount code as someone leaves a product page.
  • Ask for an email in exchange for a guide or a checklist.
  • Invite a leaving reader to subscribe for future articles.
  • Rescue an abandoned booking with a link back to the form.
  • Ask one question about why they did not find what they wanted.

Everything Popups & Bars Includes

Three Formats

Modal popups, floating bars and corner slide-ins from the same builder.

Exit Intent

Catch visitors as the cursor heads for the tab bar, before the page is gone.

Scroll and Delay Triggers

Wait for real interest, at a scroll depth or after a set number of seconds.

Page and Device Targeting

Show a campaign only where it belongs: certain pages, mobile only, new visitors only.

Coupon Reveal

Hand over a discount code the moment someone signs up.

Leads Flow Onward

Submissions land in Lead Management and are ready for Email Marketing.

Frequency Control

Set how long before someone sees it again, and stop showing it once they convert.

Real Numbers

Impressions, conversions, button clicks and dismissals for every campaign.

More Ways to Capture Leads

Every format below is part of the same tool, included in every plan.

FAQ

What is an exit-intent popup?

An exit-intent popup appears when a visitor shows they are about to leave, typically when the cursor moves quickly towards the top of the browser window. It is a last chance to make an offer before the session ends.

How does exit intent detection work?

The page watches for cursor movement heading out of the top of the viewport, which reliably indicates someone reaching for the tab bar, the back button or the address bar.

Does exit intent work on mobile?

Mobile has no cursor, so there is no equivalent signal. On phones a scroll depth trigger, a delay or a slide-in usually does the same job, and you can target each campaign to specific devices.

What should an exit-intent popup offer?

Something concrete. A discount code, a useful download, or a way to be reminded later all outperform a plain newsletter invitation, because a leaving visitor needs a reason to change their mind.

Will it annoy people?

Far less than other timings, since it only appears once someone has already decided to go. You can also limit how often it returns and stop it entirely for people who have converted.

Stop letting visitors leave as strangers

Build your first popup or bar free and start collecting leads today.

Start for Free
Live on your site in minutes · No credit card required

More tools included with BrandBits

Your subscription includes a full toolkit. Here are a few: