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A/B Test Your Popups

Duplicate any campaign as a variant, split your traffic between the two, and watch impressions and conversions side by side. When one wins, promote it in a single click.
  • Duplicate a campaign as variant B in one click
  • Sticky traffic split, so each visitor always sees the same version
  • Promote the winner and the test cleans itself up
Live on your site in minutes · No credit card required
A/B Test Your Popups

Stop Guessing What Converts

Every opinion about popups is a hypothesis: the discount should be bigger, the headline should ask a question, the picture helps, the picture hurts. An A/B test replaces the argument with a number. In BrandBits any campaign can be duplicated as a variant in one click. Change one thing in the copy, the image, the offer or the timing, choose how traffic splits between the versions, and both run behind the same embed snippet with nothing to reinstall. Each visitor is assigned a version once and keeps seeing that same version, so the comparison stays clean, and every impression and conversion is counted separately per variant on your campaign list. When the difference is clear, one click promotes the winner: its content replaces the original, the losing variant is removed, and the campaign carries on as a single, better version. Then you test the next thing, because conversion rates are not found, they are accumulated.

  • Popups, floating bars, slide-ins and a spin-to-win wheel from one builder
  • Trigger on exit intent, scroll depth, a delay, page load or a click
  • Every submission lands in Lead Management automatically
  • A/B test variants and see which one actually converts
Popup A/B Testing in use on a website

How It Works

One builder, one snippet, and nothing to install or maintain afterwards.

1

Build your campaign

Start from a template or from scratch: popup, floating bar, slide-in or prize wheel. Add an image from your Brand Assets, a countdown, a two-step question, and match the design to your site.

2

Choose when it appears

Show it on exit intent, after a delay, at a scroll depth, on page load or when a visitor clicks a link. Limit it to certain pages, devices or first-time visitors.

3

Paste one snippet

Add the embed to your site once and every campaign you create afterwards appears through the same snippet. Leads flow straight into your inbox.

Why It Works

Most of the people on your website today will leave without a trace. A well timed message is the cheapest way to keep some of them.

A fair, sticky split

Visitors are assigned a variant once and keep it, so returning visitors never see a different version and muddy the numbers.

Numbers per variant

Impressions, conversions and conversion rate are reported separately for each version, nested under the campaign.

One-click winner

Promote the better variant and it replaces the original; the test cleans itself up with nothing left behind.

Nothing to reinstall

Variants ship inside the campaign's existing embed, so a running test never touches your website.

Ways to use popup a/b testing

What You Can Do

Test one change at a time and keep the winner. That is the entire method.

  • Test a yes/no first step against a straight form.
  • Test a bigger discount against a better headline.
  • Test an image layout against a text-only version.
  • Split traffic unevenly to protect a proven campaign.
  • Promote the winner and start the next test in minutes.

Everything Popups & Bars Includes

Four Formats

Modal popups, floating bars, corner slide-ins and a spin-to-win prize wheel from the same builder.

Images and Templates

Start from a ready-made template, add pictures from your Brand Assets, choose layouts, animations and placements.

Exit Intent and Click Triggers

Catch visitors on the way out, or open a campaign the moment they click one of your links.

Two-Step Popups

Ask a yes/no question first. People who click yes convert far more often.

Countdown Timers

Fixed deadlines or a per-visitor timer that starts when they first see the offer.

A/B Testing

Run two versions of a campaign against each other and promote the winner in one click.

Mobile-Friendly Modes

Bottom sheets and slim banners on phones keep you within Google's popup guidelines.

Leads Flow Onward

Submissions land in Lead Management and are ready for Email Marketing, with impressions, conversions and dismissals all measured.

More Ways to Capture Leads

Every format below is part of the same tool, included in every plan.

FAQ

How does popup A/B testing work?

You duplicate a campaign as a variant, change what you want to test, and choose what share of visitors sees each version. Both versions run behind the same embed code, and their results are reported separately.

Will a visitor see both versions?

No. Each visitor is assigned one version the first time they qualify and keeps seeing that version, which keeps the comparison honest.

What should I test first?

The offer, then the headline, then the timing. Changes to what you are actually offering move the numbers far more than colours or fonts.

What happens when I pick a winner?

Promoting a variant copies its content onto the original campaign and removes the variants, so you end the test with one clean campaign and no leftovers.

Do I need to change my website during a test?

No. Variants are baked into the campaign's existing embed file, so starting or ending a test never involves touching your site.

Stop letting visitors leave as strangers

Build your first popup or bar free and start collecting leads today.

Live on your site in minutes · No credit card required

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