Every shortened link asks the reader for the same small act of faith: click this and trust that it goes somewhere reasonable. Generic shorteners have spent a decade burning that trust, because the same handful of anonymous domains carry both your newsletter and every phishing attempt of the last ten years. A branded short link removes the guesswork. Your business name is visible in the address, the ending describes the destination in plain words, and the whole thing looks like something a real company deliberately made rather than something a bot generated. That matters most exactly where clicks are hardest to earn: in a cold email, in a message to a customer who half remembers you, in a comment on someone else’s post. It also quietly compounds. Every branded link you share puts your name in front of someone one more time, whether they click it or not, which is free brand exposure that a random string of characters simply throws away.
A working short link takes about thirty seconds, and you never have to touch it again.
Drop in the long web address you want to shorten. Anything with a link works: a landing page, a booking form, a PDF, a video, another BrandBits tool.
Type the ending you want, like /spring or /menu. The link lives on your own BrandBits web address, so it carries your brand instead of a stranger’s.
Copy the link into an email, a post, a flyer or a QR code. Clicks start counting immediately, and you can repoint the link whenever you like.
A short link looks like a small thing. What it really does is make the things you print, post and send permanently editable.
A recognisable name in the address answers the reader’s first question, which is whether this link is safe.
Your name travels with every link, so even the people who do not click still see you.
Links on well known public shorteners are treated with suspicion. Links on your own address are not.
An ending in plain words sets expectations, and a click that matches expectations is a click that stays.
Wherever a link has to persuade a stranger, branding it is the cheapest improvement available.
Choose the ending yourself so the link reads like your brand, not random characters.
Change the destination whenever you want. The short address never changes.
See how many people clicked, and when, in your BrandBits analytics.
Put a password on a link so only the people you tell can reach the destination.
Set a date after which the link politely stops working.
Cap a link at a number of clicks, ideal for limited offers and private files.
Redirects are cached across 100+ datacentres, so they resolve almost instantly anywhere.
Point a dynamic QR code at a smart link and you can change the destination twice over.
Every capability below is part of the same tool and included in every plan.
A short, memorable web address people can actually read out loud and type in.
Vanity URLOne fixed address, a destination you can change whenever the campaign changes.
Dynamic LinksCount every click without adding a single tracking script to your website.
Link TrackingShare something with the people who should see it and nobody else.
Password-Protected LinksEvery link your business shares, in one place, still under your control.
Link Management SoftwareA branded short link is a shortened web address that carries your own business name rather than a shared public shortener. Instead of an anonymous domain and random characters, the link shows who it belongs to and where it goes.
They earn more trust, which is the thing that produces clicks. Readers have learned to be wary of anonymous shortened links, and a recognisable name plus a readable ending removes most of that hesitation.
No. Every account gets its own BrandBits web address that already carries your business name. The Pro plan adds a fully custom domain if you want the link to be entirely your own.
Yes. You type the ending yourself, so it can describe the destination in plain words rather than a random code.
Yes. Click counting works the same on every smart link, branded or not.
Your subscription includes a full toolkit. Here are a few:
Turn PDFs into interactive, shareable flipbooks.
Create clean, engaging slide presentations online.
Collect ratings and feedback with simple, embeddable widgets.
See traffic and conversions in one simple view.
Let visitors book appointments straight into your calendar.
Branded short links you can repoint anytime, with click stats.
Capture emails with popups, floating bars and slide-ins.
Show your Instagram, TikTok and Facebook posts on your site.
Answer visitor questions 24/7 and hand over real leads.
Run promotions where visitors act to win and spread the word.
Send newsletters and simple automations to your leads.
Publish articles with built‑in testing and engagement tracking.