A vanity URL is a short web address you choose on purpose, instead of the long automatic one your website generated. Compare the two: a booking page might really live at a forty character address full of query strings and identifiers, but your vanity URL for it can simply end in /book. That difference matters more than it looks. A vanity URL is short enough to fit on a business card, clear enough to read out on a podcast or a phone call, and honest enough that people can see where they are going before they click, which is exactly what makes them willing to click at all. With BrandBits you type the ending you want, paste the real destination behind it, and you are done. The address lives on your own BrandBits web address, and on the Pro plan on your own domain, so it carries your name rather than a shortening service nobody recognises.
A working short link takes about thirty seconds, and you never have to touch it again.
Drop in the long web address you want to shorten. Anything with a link works: a landing page, a booking form, a PDF, a video, another BrandBits tool.
Type the ending you want, like /spring or /menu. The link lives on your own BrandBits web address, so it carries your brand instead of a stranger’s.
Copy the link into an email, a post, a flyer or a QR code. Clicks start counting immediately, and you can repoint the link whenever you like.
A short link looks like a small thing. What it really does is make the things you print, post and send permanently editable.
A vanity URL survives being spoken. On a call, a podcast, a radio ad or a stage, people can hear it once and type it correctly.
A link that plainly says where it goes feels safe. A wall of random characters feels like something you should not click.
Because you can repoint the destination at any time, committing a vanity URL to paper stops being a risk.
Give each channel its own vanity URL and the click counts tell you which one earned the attention.
Anywhere you would be embarrassed to show a long web address, a vanity URL belongs instead.
Choose the ending yourself so the link reads like your brand, not random characters.
Change the destination whenever you want. The short address never changes.
See how many people clicked, and when, in your BrandBits analytics.
Put a password on a link so only the people you tell can reach the destination.
Set a date after which the link politely stops working.
Cap a link at a number of clicks, ideal for limited offers and private files.
Redirects are cached across 100+ datacentres, so they resolve almost instantly anywhere.
Point a dynamic QR code at a smart link and you can change the destination twice over.
Every capability below is part of the same tool and included in every plan.
One fixed address, a destination you can change whenever the campaign changes.
Dynamic LinksCount every click without adding a single tracking script to your website.
Link TrackingShort links that carry your name instead of a shortening service nobody trusts.
Branded Short LinksShare something with the people who should see it and nobody else.
Password-Protected LinksEvery link your business shares, in one place, still under your control.
Link Management SoftwareA vanity URL is a short, deliberately chosen web address that redirects to a longer one. Instead of a long automatic address full of identifiers, you get something readable such as an address ending in /book or /menu that people can remember and type correctly.
Create a free BrandBits account, open Short Links, paste the destination address, and type the ending you want. The link is live immediately and starts counting clicks.
Yes on the Pro plan, which lets you run your BrandBits tools on your own web address. On other plans the link lives on your own BrandBits address, which still carries your business name.
Yes, at any time. The short address stays exactly the same while the destination behind it changes, which is what makes a vanity URL safe to print.
Very much so. Every click on the link is counted, so giving each channel or campaign its own vanity URL turns your printed and spoken marketing into something measurable.
Your subscription includes a full toolkit. Here are a few:
Turn PDFs into interactive, shareable flipbooks.
Create clean, engaging slide presentations online.
Collect ratings and feedback with simple, embeddable widgets.
See traffic and conversions in one simple view.
Let visitors book appointments straight into your calendar.
Branded short links you can repoint anytime, with click stats.
Capture emails with popups, floating bars and slide-ins.
Show your Instagram, TikTok and Facebook posts on your site.
Answer visitor questions 24/7 and hand over real leads.
Run promotions where visitors act to win and spread the word.
Send newsletters and simple automations to your leads.
Publish articles with built‑in testing and engagement tracking.