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Link Tracking That Counts Every Click

Find out which posts, emails, flyers and conversations actually send people to your website. Every smart link counts its own clicks, so you get the numbers without installing anything anywhere.
  • Clicks counted automatically on every link you create
  • No scripts, no cookies and nothing to install on your site
  • Give each channel its own link and compare them honestly
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Your first link is live in under a minute · No credit card required
Link Tracking That Counts Every Click

Why Track Links At All

Most businesses know roughly how many people visited their website and almost nothing about how those people were persuaded to come. Link tracking closes that gap in the simplest possible way. Because every click passes through your smart link before it reaches your website, the link can count it, which means the measurement happens whether or not the destination is a page you control. That is the part ordinary website analytics cannot do. You can measure a link on someone else’s newsletter, a link on a printed poster, a link you read out on a podcast, a link in a private WhatsApp message. Create a separate link for each place you are about to share something, and within a week the click counts tell you which channels are worth your time and which ones you have been maintaining out of habit. It is honest, it is cheap, and it needs no tracking scripts on your website at all.

  • Pick your own short name, so the link reads like your brand
  • Change where a link points at any time, even after it is printed
  • Every click is counted, with no tracking scripts on your site
  • Add a password, an expiry date or a click limit in one click
Link Tracking in use on a website

How It Works

A working short link takes about thirty seconds, and you never have to touch it again.

1

Paste your destination

Drop in the long web address you want to shorten. Anything with a link works: a landing page, a booking form, a PDF, a video, another BrandBits tool.

2

Choose your short name

Type the ending you want, like /spring or /menu. The link lives on your own BrandBits web address, so it carries your brand instead of a stranger’s.

3

Share it and watch

Copy the link into an email, a post, a flyer or a QR code. Clicks start counting immediately, and you can repoint the link whenever you like.

Why It Works

A short link looks like a small thing. What it really does is make the things you print, post and send permanently editable.

Compare channels fairly

One link per channel turns a vague sense of what is working into a ranked list you can act on.

No scripts on your site

Counting happens at the redirect, so you add nothing to your pages and slow nothing down.

Measure offline too

A poster, a business card or a spoken address can be measured the same way as a social post.

All in one dashboard

Link clicks sit alongside the rest of your BrandBits analytics rather than in yet another tool.

Ways to use link tracking

What You Can Do

Once every link counts itself, questions you used to argue about start answering themselves.

  • Give each social platform its own link and see which one really sends traffic.
  • Track how many people scanned the poster in the shop window.
  • Measure the click-through of a partner’s newsletter mention.
  • Compare two subject lines by giving each email version its own link.
  • Prove which printed material earns its production cost.

Everything Smart Links Includes

Custom Short Names

Choose the ending yourself so the link reads like your brand, not random characters.

Repoint Any Time

Change the destination whenever you want. The short address never changes.

Click Tracking

See how many people clicked, and when, in your BrandBits analytics.

Password Protection

Put a password on a link so only the people you tell can reach the destination.

Expiry Dates

Set a date after which the link politely stops working.

Click Limits

Cap a link at a number of clicks, ideal for limited offers and private files.

Served From The Edge

Redirects are cached across 100+ datacentres, so they resolve almost instantly anywhere.

Pairs With QR Codes

Point a dynamic QR code at a smart link and you can change the destination twice over.

More About Smart Links

Every capability below is part of the same tool and included in every plan.

FAQ

How does link tracking work?

When someone clicks your smart link they briefly pass through BrandBits before continuing to the destination. That moment is what gets counted, which is why the click is measured even when the destination is a page you do not control.

Do I need to install anything on my website?

No. Link tracking needs no script, no plugin and no tag on your site. Creating the link is the whole setup.

Can I track clicks from printed material?

Yes. Put a short link or a QR code pointing at one on a flyer, poster, receipt or business card, and every scan or typed visit is counted like any other click.

Where do I see the click numbers?

In your BrandBits analytics, alongside the rest of your tools, so link performance sits in the same place as everything else you measure.

Does tracking slow the link down?

No. Redirects are served from a cache spread across more than 100 datacentres, so the hop is effectively invisible to the person clicking.

One link, endlessly editable

Create your first smart link free and see every click it earns.

Start for Free
Your first link is live in under a minute · No credit card required

More tools included with BrandBits

Your subscription includes a full toolkit. Here are a few: