An ordinary link is a dead end: once you have emailed it, printed it or pinned it to a profile, whatever it points at is what it points at forever. A dynamic link separates the address from the destination. The address is the part the world sees and keeps, and it never changes. The destination is a setting you own, and you can edit it as often as you like. That single separation quietly fixes a whole category of everyday problems. The seasonal offer on the flyer ended, so you send the same link to the next offer. The landing page moved when you rebuilt the site, so you update the destination instead of hunting down every place the old address was shared. The link in a printed brochure needs to lead somewhere different for a trade show week, so it does, and then it goes back. Nothing gets reprinted, nothing breaks, and all the clicks keep landing in one place so you can still see the whole history.
A working short link takes about thirty seconds, and you never have to touch it again.
Drop in the long web address you want to shorten. Anything with a link works: a landing page, a booking form, a PDF, a video, another BrandBits tool.
Type the ending you want, like /spring or /menu. The link lives on your own BrandBits web address, so it carries your brand instead of a stranger’s.
Copy the link into an email, a post, a flyer or a QR code. Clicks start counting immediately, and you can repoint the link whenever you like.
A short link looks like a small thing. What it really does is make the things you print, post and send permanently editable.
Anything printed becomes editable again. A leaflet from last year can lead to this year’s page.
Rebuild your site, move a page, retire an offer. Update the destination once and every shared copy follows.
Because the link itself never changes, your click history runs across every campaign it has served.
A change takes effect immediately, and the redirect is served from a cache close to the visitor.
Any link you cannot easily take back is a good candidate for a dynamic one.
Choose the ending yourself so the link reads like your brand, not random characters.
Change the destination whenever you want. The short address never changes.
See how many people clicked, and when, in your BrandBits analytics.
Put a password on a link so only the people you tell can reach the destination.
Set a date after which the link politely stops working.
Cap a link at a number of clicks, ideal for limited offers and private files.
Redirects are cached across 100+ datacentres, so they resolve almost instantly anywhere.
Point a dynamic QR code at a smart link and you can change the destination twice over.
Every capability below is part of the same tool and included in every plan.
A short, memorable web address people can actually read out loud and type in.
Vanity URLCount every click without adding a single tracking script to your website.
Link TrackingShort links that carry your name instead of a shortening service nobody trusts.
Branded Short LinksShare something with the people who should see it and nobody else.
Password-Protected LinksEvery link your business shares, in one place, still under your control.
Link Management SoftwareA dynamic link is a short link whose destination can be changed after the link has been shared. The short address stays permanent while you edit where it leads, so printed and posted copies never go out of date.
Open the link in Short Links, replace the destination address and save. The change is live immediately for everyone who uses the link from that moment.
No. Click history belongs to the link, not the destination, so you keep the full record across every campaign that link has served.
Yes, and it is a good combination. BrandBits QR codes are dynamic too, so pointing one at a dynamic link gives you two independent places to change course without reprinting.
No. Change the destination as often as your campaigns need.
Your subscription includes a full toolkit. Here are a few:
Turn PDFs into interactive, shareable flipbooks.
Create clean, engaging slide presentations online.
Collect ratings and feedback with simple, embeddable widgets.
See traffic and conversions in one simple view.
Let visitors book appointments straight into your calendar.
Branded short links you can repoint anytime, with click stats.
Capture emails with popups, floating bars and slide-ins.
Show your Instagram, TikTok and Facebook posts on your site.
Answer visitor questions 24/7 and hand over real leads.
Run promotions where visitors act to win and spread the word.
Send newsletters and simple automations to your leads.
Publish articles with built‑in testing and engagement tracking.